Pop Culture |
Movies have trailers/teasers so why can’t books? Steve Osgoode, the director of online marketing at HarperCollins Canada, predicts that book trailers will be adopted by other publishing companies…
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Coming To A Bookstore Near You
Remember Jolt? Jolt was the mother of all enery drinks in the 80’s and early 90’s. The company is planning a relaunch with a reaslable alunimun can. I thought the point of getting a jolt was…
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Jolt Energy drink makes a comeback
Her comes another Hilton owned hotel. Nicky Hilton has launched her own hotel chain called Nicky O.The first hotel will open in November in South Beach, Florida and a second location will open in Chicago…
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Nicky O Hotels
Gwen Stafani has launched a line of dolls that look just like her and her Harajuku Girl dancers. The line is called, “Love. Angel. Music. Baby” and you can get your own Gwen doll for $25 at Target.…
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Gwen Stafani Dolls
I’ve probably witnessed a situation similar to this one about a dozen times riding the subway to work. “In late April 2006 a young bus commuter named Elvis Ho Yui Hei got annoyed when the man…
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Commuter Captures the latest fad to Sweep Hong Kong with their Cell
Caroline Fisher, a radio station sales manger, and marketing consultant Dave Kerpen have successfully negotiated the sponsorship of their marriage in the Brooklyn Cyclones stadium. The wedding in total…
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Couple’s Wedding Sponsored by Advertisers
Buyjake.com is a website set up by a mother who thinks her child is so cute that companies will want to put their logos on his clothing or him for $100 000 a year. “I will dress in your company’s…
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Children - A New Advertising Medium?
Barbie is 47 and in desperate need of a makeover. Despite all of her fancy clothes and houses she has seen the weakest sales in the past five years. Barbie is still a $3 billion dollar brand, but Mattel’s…
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The End Of Barbie
Australian marketers are being put on a diet. What are the ingredients that need to be avoided? Celebrity spokepeople and toys in kids’ meals. AHH! Australia is implementing a new marketing code in response…
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Australia bans breakfast fun
Jason Kronenwald, based in Toronto, has a strange choice of materials for his artwork- chewing gum. Each Gum Blonde is made from 100% chewed gum and it’s placed on a plywood backing. No paint…
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Jason Kronenwald’s Portraits made from Gum
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