Dove Lifting’s “No Need to Hide” campaign in Tokyo, Japan is the world’s largest ad.
“The survey conducted by Dove with 1,200 Japanese women aged 16 to 64, revealed that only 2.3% of women said they feel great about the way their skin looks.
The massive ad is visible on the roof of the Pacifico Yokohama Convention Center in Minato Mirai, Yokohama. The enormous ad covers the whole roof of the Pacifico, measuring 225 meters wide and 121 meters tall, with a total area of 27,225 square meters, and looks set to go straight into the Guinness World of Records as the biggest advertisement in history.
With an area exceeding three times the size of the nearby Yokohama Nissan Stadium’s soccer field, it features 70 meter-high images of three of the “No Need to Hide” campaign’s Japanese women, approximately 40 times their life-size.” (CRISSCROSS NEWS, JAPAN)
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