Weed Scent Strips Used To Promote TV Show

The Showtime Network has created scent strips that will appear in the August addition of Rolling Stone Magazine to promote the second season of “Weeds”. And of course the scent used is marijuana.  “ ‘There was a lot of back and forth about the scent,” said George DeBolt, VP-media, Showtime. “We wanted to have the scent be as close as possible to marijuana. It’s the buzz factor, if you will.’ “ (Advertising Age) The campaign also includes ice cream trucks called ‘Weeds Munchie Mobiles’ that will show at concerts and other events to hand out ‘Weeds’ merchandise and brownies (the ones your mom makes!).