Volunteer Powered Billboard for BC Hydro

DDB Vancouver developed a demonstrative billboard for BC Hydro in a parking lot that consisted of 1 500 LED lights. The billboard was lit around the clock and powered by 120 volunteers that kept the lights shining. Apparently the list of volunteers included the client, the agency and local organizations. BC Hydro claims that if the same board featured traditional mini incandescent bulbs it could only light up 120 lights with the same energy.