Tofu With A Twist

“Handsome Tofu” and “Johnny the Tofu Maker, Blowing in the Wind” are brands of tofu that are attracting a lot of attention. Even though the funky named tofu is at least three times the cost than the regular kind, supermarkets report they are a hit in Toyko. Sanwa Toyu Foods used to produce low-priced tofu costing just ¥100 ($0.85), but sales remained slow. So they came up with a strategy to give their tofu names that people would remember. And now the price for their deluxe brand is ¥300 ($2.55 at ¥118 to the dollar) per pack.