The Return of Macho Men

Miller Lite’s recent commercial, featuring manlaws.com and Burt Reynolds, depicts the recent trend of the move from metrosexuals to the macho man. Looks like we’re back in cowboy country girls. “Men are rewriting the rules now, and they’re saying, (metrosexuals) aren’t our people. So let’s take back control and make our ‘Man Laws.’ “ (Sacbee.com) It appears that this trend is spreading especially in advertising. Burger King, Dial and Axe have all moved in this direction when communicating to their male audience. Maxim even jokes on mantrophy.com that men are an endangered species. Now this doesn’t mean men will disregard grooming and clothing, it just means how companies advertises their products needs to change and is.