NBC To Use Web As A marketing Medium

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  March 2010
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NBC To Use Web As A marketing Medium


NBC To Use Web As A marketing Medium

NBC has decided to promote their autumn lineup of TV shows on the popular YouTube video site. NBC, which is owned by General Electric, would actually create their own official NBC channel on YouTube. In addition, the channel would be used to promote other programming, such as “Saturday Night Live,” “The Office,” and “The Tonight Show with Jay Leno”, along with the partners products.
NBC has also launched a promotional contest for the “The Office., where layers can submit their own 20-second video promotion of the comedy series. The contest runs through July 21, and the winner would have his video appear during an “Office” episode in August.

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