Mini Car Strategiccally Placed By Subway Exit

The new Mini ‘Size’ campaign attempts to demonstrate how much interior space the Mini has.  It’s strategically placed at the top of a subway entrance so it appears that several people are piling into the car or exiting the car. The campaign was created by the German Jung von Matt. Interesting idea. It reminds me of the old 10 clowns piled into a small car bit.