Lost Wallet- An Ad Medium?

Where Luxury Meets Bizarre
  September 2010
GUSH Magazine - A Satirical Social Commentary
GUSH Magazine
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Lost Wallet- An Ad Medium?


Lost Wallet- An Ad Medium?

Wallets were placed all over Sao Paolo that contained a sticker that something to the effect of “You found the wallet. Now find out how you can fill it”. I bet their media costs were significantly lower than the regular media vehicles - depending on the brand of wallets!


Filed in: Edgy and Innovative Ads
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