Kameleon Technologies - The World of Communicating Objects

Kameleon Technologies and its MobiPoint® Systems allows Bluetooth mobile users to access specific multimedia content within a 30 feet diameter reach. Any object can communicate wireless with a standard mobile phone user as long as it is equipped with MobiPoint®. Billboards, store fronts, and statues can all become interactive out of home media. All the user needs to do is click the Kameloen application and the information is received instantaneously. An example of content could be a TV commercial or movie trailer associated with a billboard. Now advertisers and companies can maximize the impact of their marketing and users can get the information they want immediately. This year more than 100 million mobile users in Europe will be able to interact with the Kameleon system. Hopefully this technology will soon be on its’ way to the rest of the world.