Electrolux’s “War on White” (WoW) Screen Designs

Electrolux has declared “War on White” appliances by creating decorative screen designs. They are currently only concepts at this point, but the company does plan to revamp several of their appliances. Senior Vice President of Global Design at Electrolux says, “it has become clear that now more than ever, people want unique products that allow them to express their individuality through their choices. “ ( MoCo Loco)