Campaign for Drug-Rape Awareness

This guerrilla campaign by TBWA/London was created to raise awareness for drug-rape, a common practice that’s part of nightlife worldwide. These cocktail umbrellas that say, ‘This is how easy it is to spike your drink’ were placed in the drinks of unaware people that were not watching their drinks. This campaign won Bronze for ‘Outdoor’, and rightfully so as this piece definitely grabs the attention of its audience and portrays a realistic view of how common and easy it can be to drug unsuspecting people in clubs.