Adidas Adicolor Campaign

To promote their Adicolor series, Adidas created an great billboard campaign in Berlin. First they put up blank billboards that had their logo and and a quote at the bottom. Obviously having a blank canvas would attract youngsters to test their graffiti art skills. After the billboards were filled with drawings they put another billboard over top. This time the second billboard had a shoe cut out which revealed the graffiti underneath. What a great way to engage your target audience.