$100 000 For A Pack Of Cigarettes

Where Luxury Meets Bizarre
  July 2009
GUSH Magazine - A Satirical Social Commentary
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$100 000 For A Pack Of Cigarettes


$100 000 For A Pack Of Cigarettes

BAT International, a leading cigarette brand, has created the ultimate in luxury cigarettes. It’s a 18ct white gold pack of Lucky Strike, designed by El Ultimo Grito and goldsmiths Richard Fox Associates, that retails for $100 000. It also comes studded with a single large diamond and a ruby. They’re only being sold in selected European airports throughout 2006.


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